Posted: 04 Aug 2010 06:32 AM PDT
A slogan can be described as a catchy phrase used in advertising to promote something. The benefit of a slogan is that, the same memorable message can be used for many purposes in many different media.
Slogans are particularly effective when you’re trying to communicate a major shift in strategy. Slogans may also change to reflect societal shifts. An effective slogan should be brief. But either short or long, a slogan should encapsulate the essence of an organization or individual.
Since the emergence of the Governor of Lagos State, Mr. Babatunde Raji Fashola (SAN), the slogan “EKO O NI BAJE,” which simply means; “Lagos shall not deteriorate,” or “Lagos no go spoil.”
When Eko o ni baje is chanted the response is “O baje ti” meaning “It shall not deteriorate,” or “E no fit spoil.”
The phrase has become a popular saying in Lagos State, when it is said the person saying it is unconsciously making a positive affirmation for the state. It advertises the possibilities of a more functional, livable metropolis.
This positive affirmation can be seen in the on-going transformation of the centre of excellence in all sectors of governance. It’s a phrase used by young and old, literate and illiterate, rich and poor in Lagos State and has come to stay.
You can create the energy to turn your dreams into reality by knowing what to say when you talk to yourself. – Shad Helmstetter.
Eko o ni baje o…
No comments:
Post a Comment