Thursday, August 5, 2010

Unilever's Emerging-Market Gamble


It's every chief executive's conundrum: How much do you invest during a downturn to secure future sources of growth? For Paul Polman, the answer is to bet as much as you can. With the economic downturn and consumer confidence fragile, the Unilever boss is adding to his investments in emerging markets. That may be a sensible strategy, but investors, who have endured years of underperformance by ...

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